The MTV special on the XBox 360 was shown in Ireland on Friday night. Having read some comments about it, I wasn’t expecting much detail – and boy did I not get it! The sub-heading in MTV’s article about the XBox 360 says it all.
This was all about music, multimedia, changeable face-plates, and being cool. The console itself hardly featured at all, but then, that wasn’t really the point. This show was in essence a music show with a little product placement, and was all about image and brand. The target audience will mostly be Internet-savvy, and will be able to get the low-down on the console for themselves.
It is interesting to see how Microsoft are attempting to leverage the penetration of the XBox and transform their console into a Media Centre. You’ll be able to watch DVDs, listen to CDs, stream audio and video from network-connected Windows machines, and possibly also the Internet (or XBox Live anyway), chat to other XBox Live users via video link – and all XBox 360 users will have access to XBox Live included (though not to play games!), view photos from your digital camera, listen to MP3s from your portable music device, and the list goes on.
You’ll also be able to play games with it 🙂